Public Relations
TCR Show
Below are a list of editiorials and press releases relating to the TCR Show.
This is a small article, under 90 words, which is brief and to the point. There is no padding or extra information, it’s really a bit too short and is quite clearly from M2 Events.
Team Milton Keynes released a piece about the show on 30th December 2009, it has all the relevant information in it, and is more personal than the Bike Biz piece.
The Evans Cycles PR piece was not only advertising the event but also their own organised bike rides that happen on the day of the event, it includes sign up information and routes that the rides will take. It’s a clever piece that both advertises the show and advertises their own events.
Road.cc have used their PR piece to focus on the Evans cycle ride, specifically the road ride on the Sunday of the show. It provides an explanation of the ride, a description of the form it takes and information on how to register.
As one of the main sponsors you would expect 220 Triathlon to produce a big piece on the event, but they have focused on the rides aswell, written on 4th February it is clear that the rides were lacking in numbers and so a PR push by TCR helped to increase the numbers. Post-event all the demo-bikes, that could be hired for the event, were used so the increase in PR clearly worked.
TCR’s Twitter account was dissapointing, very little public interaction and only generally links to the TCR site or other press releases. The account was set up in July 2009, between then and the end of the year the account was only used 3 times, with the majority of its use being between January and February and in that time around half of the usage was retweeting what someone else had said instead of putting something original. It’s a good idea to have social networking involvement, but I don’t really understand why it was there and not being used.
Event Production Show
Unlike the TCR Show, The Event Production Show’s website has a section dedicated to the media and press releases…
Event Production Press Media Releases
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