Direct Marketing
TCR Show
One Week to Triathlon Cycling & Running 2010
Sent on Saturday 6th February, 7 days before the show starts.
New at Triathlon Cycling & Running 2010
Sent on Thursday 11th February, 2 days before the show starts.
Sent on Thursday 11th February, 2 days before the show starts.
With only 3 pieces of direct mail after I’d registered, this was really dissapointing, such a missed opportunity. The TCR show really could have capitalised on the variety of the event with many thing going on inside the event itself, but M2 Events put them all in 3 pieces and all within 5 days of each other. They should have built it up slowly and started atleast a month in advanced of the event, even though I’d bought tickets there was still alot of events to sign up to whilst at the show, so this should have been included in the mail, they should also have used a bit more creavity in their pieces because they were quite dull and boring.
Event Production Show
The Event Production show’s website says “We’ll also be placing over 300’000 visitor invitations as inserts and via a highly targeted direct mail campaign to event professionals responsible for purchasing event solutions across a variety of industries. In addition we will be promoting the show in industry e-newsletters and emails to our own purpose built database of key contacts in the events market.”
Sent on Tuesday 10th November, 3 months before the show starts.
“Stars of TV Perform at Event Production Show 2010″
Sent on Monday 25th January, 2 weeks before the show starts.
“The Event Production Show Starts Tomorrow”
Sent on Monday 1st February, 1 week before the show starts.
“The Event Production Show Started Yesterday”
Sent on Wednesday 3rd February, on the final day of the show.
Again 3 pieces after registration were sent and again they were just dull, nothing interesting to read about and why don’t organisers send them out earlier? Admittedly Ocean Media did send out a piece 2 weeks before the show starts, but there wasn’t any follow up, I would expect atleast one piece each week running up to the event, and one every other day in the last week,
Direct mail needs to get you excited about the event and make you think that your life would be worse off if you missed it, neither organisations did this.
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